Traffic was bumper to bumper in downtown Palmerton on Thursday.
Only this time, the congestion was caused by shoppers who gallivanted along the sidewalks in search of deals.
Indeed, the annual Palmerton Sidewalk Sale along Delaware Avenue is in full swing with its customary selection of wares.
Rugs and sofas were just some of the items shoppers came in contact with outside Hager Furniture in the 200 block.
Frank Hager Sr., whose business has been a staple of the sale for decades, said the event got off on the right foot.
"There's been a very nice turnout today," Hager said. "Considering the economy, maybe that's why people are looking for the bargains that they're getting."
Darlene Risteter and Jarod Moses of Palmerton purchased items from the Tastefully Simple stand, which showcased its spring and summer line.
Risteter said the sale is a tradition she never misses out on.
"This is one of our favorite events," Risteter said. ""They have lots of good sales, lots of good food."
Moses said he has regularly attended the event since the 1980s.
Just down the block, Joanne Dworsky of Palmerton searched through the rack of dresses outside Ann Margaret's Bridal Boutique.
"They're prices are wonderful," Dworksy said. "This is a wonderful thing; it truly does help."
Pat Holmes of Hometown said she makes it a point to travel to the sale in search of the unexpected.
"You never know what you're going to find," Holmes said. "My sister got two dresses today."
The sale continues today from 9 a.m. to 8 p.m., and Saturday, 9 a.m. to closing.