Shopping for your pet has never been easier.

Discriminating pet owners who seek healthy, all natural, holistic pet foods for their pets are invited to let Pet Store Universe at 450 Interchange Road, Suite 101, be their one-stop pet shopping spot.

Pet Store Universe is located next to All Lit Up lighting store along Route 209 in Franklin Township.

Janice Coles, owner, has stocked the store with a selection of premium wholesome pet foods that will add healthy years to your pet's life.

Along with all natural holistic foods for dogs and cats, she also carries a supply of items for small animals and reptiles, including live crickets.

For Coles, opening a pet food and accessories store was a natural extension of her own involvement with pets. She's the owner of three pampered pets of her own, plus she owns Dog Guard of the Lehigh Valley, Inc., a professional installer and trainer for electronic underground pet fencing and equipment, servicing all brands. Information about the pet fences can be found on the Web site www.dogguardlv.com.

At Pet Store Universe, visitors will find a full line of Annamaet and Verus pet foods products, along with an assortment of dog dishes, dog toys, dog beds, leashes and collars. It also carries all natural cat foods and treats and cat toys.

Annamaet is a premium quality dog food that features a corn and wheat free diet made with high quality chicken meal, farm raised catfish and brown rice. Coles said Annamaet selects catfish because it is lower in fat and histamine than many other fish. Being farm raised helps preserve natural resources.

Coles noted that Annamaet Encore is fortified with a specially coated Vitamin C, also known as the antistress vitamin.

"Encore contains flax, a source rich in Omega 3 fatty acids, and chelated minerals, which increases their utilization and strengthens the immune system," she said. "This equals a healthy happy dog with a beautiful coat. It also minimizes hot spots which are often caused by food allergies to many other dog foods."

The store also carries Verus dog and cat food, which is manufactured in the United States.

"You'll feel better knowing your dog or cat is not eating food that is contaminated by impure additives," she said.

Pet Store Universe has become the store to shop in for pet owners who want to give their pets a high-quality pet food.

"If your dog or cat needs a special diet, we can help," said Coles. "We may not have every answer, but we have a nutritionist that we can call with any question. If I don't know, I will find the answer."

Coles said when a dog has fewer allergic reactions, it will mean fewer vet visits, and happier, healthier pet.

Pet Store Universe is open 10 a.m. to 6 p.m., Monday through Saturday, and from noon to 5 p.m. on Sunday. For additional information, call Coles or the staff at Pet Store Universe at (484) 350-4275.